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A poor user experience can be easily cloaked by an aesthetically pleasing User Interface (UI)


Poor user experience (UX) means going back and forth between screens when completing a task and therefore, creating a desire to throw your mobile phone at the wall.  Observing how people interact with a certain product is very important in the process of determining ways in which designers and engineers can further improve the working of the software. Conducting overhauling, therefore, becomes utmost important for making an application cohesive yet more powerful.

While it’s obviously counterproductive to update a particular application based on user feedback and current trends. For instance, streamlining a process to reduce the number of screens a user must go through isn’t noticeable right away, but it eventually delivers tangible benefits on an ongoing basis. Knowing when to update your user interface mandates staying aware of who your target audience is, and where and how they interact with your software application.

We are surely living in a time when user experience and feedback have never mattered more. Voice user interface is one such trending method to interact with the user, tapping them towards screen fewer experiences. Apple has Siri, Google has OK Google, Microsoft has Cortana, and Amazon has Alexa; these range of technologies is already deploying an array of Voice User Interfaces (VUIs). Many progressive apps and services don’t ask the user to create and remember passwords, but instead provides an option for biometric authentication. As effortless authentication becomes a user trend, every other company is striving to overhaul the UI design of the authentication process.

“Design is a funny word. Some people think design means how it looks. But, of course if you dig deeper, it’s really how it works.”- Steve Jobs

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