Despite the occurrence of innovative and vibrant content design and features, your blog remains dominant to effective content marketing. It is naturally the communicating hub of your website and delivers various benefits that you cannot accomplish through other tools. In addition to this, blogging is the most imperative facet of content marketing, especially when it comes to generating organic traffic. Yes, there is surely a lot of work tangled however, your blog delivers you a voice with your customers and offers you the prospect to be seen as an expert in your specific industry.
THE ONLY WAY TO WIN AT CONTENT MARKETING IS FOR THE READER TO SAY: THIS WAS WRITTEN SPECIFICALLY FOR ME!
Now take a look at some primary reasons of why blogs are perilous to lead generation through content marketing:
What do people want? Answers and Advice
Your blog is an important place to offer information and reactions during the preliminary awareness and contemplation stages in a buyer’s investigation. Your blog is always the paramount place to deliver advice to people facing glitches that your company addresses.
Where can you be the best? In driving conversions
Your blog content monitors the reader through the unearthing phase of problem-resolution. Towards the end of your post, a well-executed call-to-action (CTA) points the bibliophile just before the next step of the journey. You can earn confidence with someone uncertain about how to resolve an issue primarily.
Do it for Google, for it loves the freshness
Fresh content is a major factor in Google’s search engine results placement (SERP) algorithm. Writing around 2-3 new blogs each week offers Google, and other search engines, fresh and appropriate content to probe when they sneak at your site.
Guess what do you achieve through all this? A lot of engagement
The most active marketing strategies in the year 2017 and 18’ produced an ultimate level of engagement. As your website pages are one-sided, it can be the finest platform to invite discussions with patrons. You can and should allow comments on your blog to gain feedback from readers and respond to all the questions and concerns.
TOOLS ARE GREAT. BUT CONTENT MARKETING SUCCESS IS ABOUT THE WIZARD, NOT THE WAND!