Insight communities are giving tremendous results to all the innovative communities in less than one year. So do you know the secret behind this? Well, you’ll know it soon. But you also need to understand that getting customers and stakeholders enthusiastic is table shakes, but that is surely not enough. You need to analyze how you can framework the most of their insight communities in their early days by scoring a massive win that can profit your brand and customers. Here are some ways to notch the substantial wins in your insight community’s first year –
Keep it light and fun
Any insight community is a useful tool that can harness customer intelligence, but it is also important to keep it fun and interesting. This can be easily done by gamifying the usual or special interactions with the customers to make them more excited. But make sure that you evade long-surveys and much of communication. Selling the right insight community internally is very important and you need to get your people excited about it as a fresh and innovative idea.
Generate a process
Gamification does ensure to create a successful community, but it not just about offering prizes, it is about an authentic two-way communication, which can allow customers to see how their feedback has impacted the company’s engagement drive. It is very important to get the buy-ins and erect strong workflows with stakeholders as soon as possible. But at the same time, the companies should take it a bit slow, because it is important to have a rigid and fenced process in the standard market research practices.
Establish support and resources
It has been witnessed that, keeping the community fun and cheeky is a required dedicated resource. The company’s insight community is its main source of customer insight and is its primary CRM tool. You need to have a point of contact for each insight community and if you put the right resources behind these communities, you’ll be able to create a stronger customer bond. This in return will help you gain faster responses from customers whenever the company needs a feedback.
To sum it up
All the insight communities can deliver momentous benefits at its initial stage. The main motive is to build strong relationships with both the stakeholders as well as the customers to see a strategic resource that adds a competitive advantage, not just another market research too