The impulse of customer buying behavior


Online shopping or internet shopping has emerged as a major buying behavior of the customers giving them a range of experience from delightful to terrible ones, based on how they are being treated and the mood of the customers. The Internet is a global phenomenon as we all know where people can buy or sell their products. The retailer websites such as Amazon, Flipkart, eBay, etc. has garnered significant attention in recent years.

Online payment options such as net banking, e-wallet, Google pay, debit card or credit card options have enhanced the consumptive efficiency by benefiting secure payment in cases of huge billed amounts. It has become more enticing during the shopping season as people get to avail huge discounts from different brands from the comfort of their homes or offices.

Market research pays attention to the challenges that online customers face, their trends in buying products, interests, reviews, etc. to optimize the online shopping experience. The pre-purchase decision analysis of the customers reveals the existence of groups of respondents. Marketers are offering money-back options for particular products in order to retain potential customers. Gamification aspect rewards the buyers with added benefits like points, discounts, and gifts on the purchase of a certain amount. This drives customer enthusiasm and drives their engagement.

The quest for thinking outside the box already creates an environment conducive to creativity and innovation. Making the most of the technology available today, it has become possible to build trust and ownership amongst people.

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